Sales and Marketing

SALES AND MARKETING

General Manager (Mktg. ) is heading the Sales and marketing wing supporting by one Senior Manager and two Asst. Sales Managers with network of 520 booths, 2321 cold chain parlours, 16 mobile points, 52 stockiest points and also covering of 319 Institutions. Sales and marketing wing of the union functions round the clock for the distribution and marketing of the milk and milk products.

Liquid Milk Distribution

Vijayawada city is divided into 44 urban routes and 17 rural routes operates morning and evening to distribute the milk to the commission agents and cold chain points. In addition, milk is distributed through a separate route to the following towns.

  • Machilipatnam
  • Gudivada
  • Nuziveedu
  • Tiruvuru
  • Vuyyuru
  • Nandigama
  • Bhimavaram
  • Eluru
  • Tenali
  • Guntur
  • Mangalgiri
  • Kodhada
  • Suryapeta

Products Distribution

An huge amount of Products supplies to C & F Agents this C & N agents transfers the products to stockits who in turn give it to retailers and also the company has exclusive VIJAYA Parlours which sell all of the milk products.

VIJAYA is the market leader in whole milk,cream,butter,ghee and UHT Milk and Milk Products in A.P.State by offering quality products at competative price.

VIJAYA Dairy Products are one of the consumers perishable products.There are certain factors which have direct relationship with the product manufacturers & consumers such as price,quality,demand and supply.

  • With full dedication & team work.
  • Through innovation, Continues learning & Consistant improvement,to achieve sustained growth & excellence.
  • To Satisfy the customers with quality products and services.
  • To maintain a happy and fullfilling work environment.
No. Name of The Town BOOTHS C C'S MOBILES INSTITUTIONS STOCKLIST
1 VIJAYAWADA 324 1376 15 159 25
2 TIRUVURU 9 91   4 2
3 NUZIVEEDU 11 77   4 4
4 JAGGAYYAPETA - 1 10 63 1 12  
5 JAGGAYYAPETA - 2 7 50   13 2
6 GUDIVADA - 1 46 98   34 2
7 GUDIVADA - 2 25 42   3 2
8 BANTUMILLY 19 54   10 2
9 MACHILIPATNAM - 1 28 101   31 1
10 MACHILIPATNAM - 2 20 69   9 1
11 AVANIGADDA 2 54   17 2
12 KAIKALURU 11 83   13 2
13 BHIMAVARAM 4 40   3 1
14 ELURU 3 90   6 2
15

TENALI

1 26   1 4
16 GUNTUR   1      
17 KODADA   6      
  TOTAL 520 2321 16 319 52