About Us

Our History

Krishna District with its rich heritage and abundant natural resources is famous for Dairying and Agriculture from the beginning. Krishna District extends over an area of 8727 sq.kms with a coastline of 88 Kms. The district has 967 inhabited villages. It has 33% of urban population being second highest in the State next to Hyderabad. The district is divided in to Delta and Upland Zones. Endowed with rich varieties of soils the district occupies an important place in agriculture.

The Dairying and Agriculture activities have gained momentum with the construction of the dam across the river Krishna by Sir Arthur Cotton. Even now Krishna District occupies an important place with reference to Dairying in Andhra Pradesh. It has total cattle population of 8,81,502 out of which breedable cattle are 4,52,209 (cows 38,505 and buffaloes 4,13,704). It has the distinction of starting dairy activities under organised sector in A.P. in the early sixties of 20th century. The first powder plant of South India was established in Vijayawada. With all its inherent features and natural resources, Krishna District is still continuing as the leader in dairying, maintaining International Standards, and won ISO 9001:2000 and HACCP certification-for its Milk Products Factory. The present turnover of the union business is around Rs.120 Crores.

THE GENESIS

`Krishna District' derives its name from RIVER KRISHNA, which is one of the famous rivers of South India. The INDRAKEELADRI mountain where goddess Kanaka Durga, the protecting AMMA is seated, is famous since pre-historic age. ARJUNA was believed to have meditated on the Indrakeeladri mountain and was blessed with Pasupathastra by Lord SIVA and hence the city is named after VIJAY (Arjuna) as 'Vijayawada'. This place was the capital of Andhra Satavahanas, Ishavakus, Pallavas, Vishnukundinas. Even Huyan Tsang, a Chinese scholar has visited the place and described about the glory of Buddhist centers and the cave temples of this place. Asoka and Krishnadevaraya have also ruled this place. Mahatma Gandhi has visited this place number of times and motivated people in freedom struggle. The Tricolour flag of the national movement was designed here by Sri Pingali Venkaiah.

Cattle are the backbone of Agriculture and plays a major role in all agricultural operations from the time of ERUWAKA (Inaugurations of tilling operation) to the time of SANKRANTHI when the crop is harvested and shifted to the houses of the farmers.

In fact, cattle rearing remains as a part of the village culture. The traditions descending down from centuries have guided the farmers to breed the cattle on sound lines. Every village maintains one breeding bull similar to that of 'Lepakshi Basavanna' statue. If there is a Dairy, at the house it is considered to be rich and wealthy. The curd and pickle are part and parcel of the people's food habits.

The onset of 20th century, made the farmers to realise about the importance of scientific management of cattle. The farmers of Krishna District are the pioneers in adopting Science and Technology in cattle rearing. They are the role models to the farmers of Andhra Pradesh. They are always enthusiastic to adopt any new technique without any hesitation even it involves some initial risks.

South India Cattle Show was organised in Vijayawada in 1958. Farmers from nook and corners of the state participated with their buffaloes, cows, heifers, bullocks etc., and won many prizes against tough competition from the farmers of Karnataka, Kerala and Tamilnadu. The farmers of Krishna District won many prizes including the overall championship. In milk yielding competition, it has created a national record. The Animal Husbandry Commissioner, the Dairy Development Commissioner from New Delhi, the UNICEF team with representatives from other countries who had participated in the cattle show appreciated the techniques practiced and the interest shown by the farmers of Krishna.

The UNICEF team travelled all the corners of the district even to the remotest villages and expressed their happiness to see the involvement of entire family members in rearing the animals and particularly the women participation in dairy activities. They also found many animals at the village level which were equivalent to those secured medals in the cattle show and milk was abundantly available in the villages with out any marketing facilities. They gathered the farmers and convinced the need for milk conservation in the district. This was the first step towards setting up a dairy plant in Vijayawada. The services of Dr. Malladi Kameswara Rao, the then District Veterinary Officer, a great visionary in motivating the farmers are commendable.

Responding to the suggestion, the farmers reacted immediately and formed "THE KRISHNA DISTRICT CATTLE BREEDERS ASSOCIATION" with Sri V.R.G.K.M. Prasad (Jamindar of Muktyala) as its Chairman, Sri Vallabhaneni Rangaiah as its Vice-President, Sri. Parvataneni Venkataratnam as Secretary and Sri Yerneni Venkateswara Rao as one of its Executive Committee members. The other stalwarts in the committee are Sri.Koneru Ramaiah of Veerankilock, Dr.C.L.Rayudu of Gannnavaram, Sri. Katragadda Bhavani Shankar of Mogalrajapuram, Sri.Appi Reddy of Pamarru, Smt. Mallikamba of Pedamaddali, Sri Rama Raju of Mutyalampadu, Sri. Chalasani Krishna Murthy of Bhatlapenumarru, Sri. Adusumilli Suryanarayana of Nandigama, Sri. Chaparala Subba Rao of Kavutharam and Sri. Janga Subba Rao of Kavvagunta. Dr.Yalamanchili Sankara Rao and Dr Varanasi Suryanarayana were included as invitees. Dr. Malladi Kameswara Rao the then District Veterinary Officer was Ex-Officio President, Adviser and Dr.V.Jaswantha Rao was Ex-Officio Secretary of the Association.

The Committee has coordinated and supported the UNICEF High Level Committee on their three visits in a span of six months. On the final visit, the High Level Team suggested the Association to submit a report with facts and figures for establishing a powder plant in Krishna District.

The first line of the report of the Association was started with "Milk in Krishna District is flowing like water in Krishna river" and presented a comprehensive report with all the facts and figures with regards to milk procurement, local consumption, marketable surplus etc. On the final day when the Association gathered big crowds to bid farewell, the UNICEF team announced their decision to provide financial facilities for starting a milk project in the district.

The UNICEF High Level Committee recommended four chilling centers and a Milk Products Factory with one Lakh litres handling capacity per day with a condition to supply milk to the equivalent cost of their aid to the children of the slums of Vijayawada. Thus in 1960, "Integrated Milk Project : Vijayawada-Hyderabad " was started under the department of A.H., Govt. of A .P with the following objectives.

The UNICEF High Level Committee recommended four chilling centers and a Milk Products Factory with one Lakh litres handling capacity per day with a condition to supply milk to the equivalent cost of their aid to the children of the slums of Vijayawada. Thus in 1960, "Integrated Milk Project : Vijayawada-Hyderabad " was started under the department of A.H., Govt. of A .P with the following objectives.

1. To create marketing facilities to the surplus milk produced by the rural producers through out the year.

2. To supply processed milk to the urban consumers of Hyderabad-Secunderabad.

First activity of milk procurement was started from Pamarru on 11-2-1965 with the first day collection of 243 litres. With the starting of procurement activities, the Farmers experienced a revolutionary change i.e making payment on the quality of milk and on correct measurements. Fortnightly payments were made basing on the quantity of Fat and SNF in milk. Initially the price was fixed at Rs.0.50 per litre for the milk containing Fat 6%-7% and Rs 0.60 er litre for the milk containin more than 7% fat. Gradually, the procurement activities were expanded through out the district with the commencement of Milk Chilling Centres at H.Junction on 31-01-66, M.C.C. Veeranki Lock on 01-11-67, M.C.C., Gudlavalleru on 02-10-68, M.C.C., Chillakallu on 20-02-72 and M.C.C.Tiruvuru on 03-11-72. Late Sri. Kakani Venkataratnam popularly known as UKKU KAKANI (STEEL KAKANI) the then Minister has done an immense service for the development of Dairy Industry and White Revolution in Andhra Pradesh and more particularly in Krishna District.

MILK PRODUCTS FACTORY, VIJAYAWADA

Dr.V.Kurien, (The Father of the White Revolution) Chairman of the Site Selection Committee, finally visited the site of the existing Milk Products Factory and decided to establish Milk Project at this site where the commercial activities were commenced from 11-04-1969.

ORGANISATION OF DAIRY CO-OPERATIVES

Organisation of dairy co-operatives on Anand pattern was initiated in 1984. The Krishna District Cattle Breeders Association was abolished and in place the Krishna District Milk Producers' Association, a co-operative organisation at the district level was formed. Shri Kodali Jaganmohana Rao, who was the last President of the Krishna District Cattle Breeders Association conducted the first election to the Krishna District Milk Producers' Association in which Sri Vallabhaneni Rajendra Babu was elected as its first Chairman.

The Milk Project of Krishna District thus started serving the millions of farmers in the district since then.

Eminent leaders with fore sight and vision have contributed much to the development of the this great organization of farmers since the inception.

Chairmen / Chairpersons

SI.No.

Name of the Chairman

Chairman / Chair Person

From

To

1.

Sri Vallabhaneni Rajendra Babu

Chairman

July '86

Feb.'90

2.

Sri Rajiv Sarma,IAS, District Collector

Person in-charge

May '91

Feb.'92

3.

Sri Mandava Janaki Ramaiah,

Chairman

Feb.'92

Feb.'95

4.

Smt. Lakshmi Pardhasaradhi Bhaskar, IAS,District Collector

Person in-charge

Feb.'95

Aug.'95.

5.

Sri Mandava Janaki Ramaiah

Chairman

Aug.'95

Continued

CHIEF EXECUTIVE OFFICERS

SI.No.

Name of the Chief Executive Officer

Designation

1.

Dr.D.Sanjeeva Reddy

Special Officers

2.

Dr. V.Anjeneyulu

Special Officers

3.

Dr. Ranga Reddy

Special Officers

4.

Sri M.Ahobala Sastri

Sales Manager

5.

Dr. V.Jaswantha Rao

Asst. Milk Distribution Officers

6.

Dr. Varanasi Suryanarayana

Asst. Milk Distribution Officers

7.

Dr. Jaya Raman

Asst. Milk Distribution Officers

8.

Dr.V. Narayana Rao

Asst. Milk Commissioners

GENERAL MANAGERS


1. Dr.M.Purnachandra Rao, G.B.V.C., 11-04-1969 06-08-1969
2. K.Rama Krishna Rao, B.E., (Mech.) 07-08-1969 26-06-1973
3. N.A.Narasimhulu, B.E., (Mech.) 26-06-1973 19-07-1973
4. K.Rama Krishna Rao, B.E., (Mech.) 19-07-1973 29-09-1974
5. N.A.Narasimhulu, B.E., (Mech.) 29-09-1974 16-10-1974
6. K.Rama Krishna Rao, B.E., (Mech.) 16-10-1974 15-05-1975
7. N.A .Narasimhuru, B.E., (Mech.) 15-05-1975 20-05-1976
8. Dr.M.Prabhakara Rao, B .V.Sc, MSc (Dairying) 20-05-1976 22-06-1976
9. Dr.V.Narayana Rao, B.V.Sc, P.G., 22-06-1976 04-11-1976
10. Dr.M.Prabhakara Rao, B.V.Sc, MSc A/C 04-11-1976 04-02-1977
11. Dr.K.Madhava Rao, B.V.Sc.,M.S.(USA) 04-02-1977 22-04-1978
12. Dr.B.Purnachandra Rao, B.V.Sc. 22-04-1978 11-06-1978
13. Dr.B.Purnachandra Rao, B.V.Sc. 11-06-1978 16-03-1979
14. Dr.M.Prabhakara Rao, B.V.Sc., MSc.A /C 16-03-1979 23-03-1979
15. Dr.V.Raghava Rao, B.V.Sc, M.S(USA) A/C 29-03-1979 30-06-1979
16. Dr.B.Purnachandra Rao, B.V.Sc 30-06-1979 19-12-1979
17. Dr.V.Raghava Rao. B.V.Sc., (USA) A/C 19-12-1979 02-04-1980
18. Dr.B.Purnachandra Rao, B.V.Sc 02-04-1980 30-08-1980
19. Dr.Y.Purnachandra Rao, B.V.Sc., P.G. A/C 30-08-1980 17-11-1980
20 Dr.L.Lakshmipathi Raju, B.V.Sc., 17-11-1980 08-06-1982
21. Dr.Y.Purnachandra Rao, B.V.Sc.,P.G., A/C 08-06-1982 16-06-1982
22. Dr.K.V.Pitchaiah, M.V.Sc(Dairying)A/C 16-06-1982 26-12-1983
23. Dr.B.Purnachandra Rao, B.V.Sc 26-12-1983 19-10-1984
24. Dr.K.V.Pitchaiah, M.V.Sc(Dairying) 19-10-1984 21-06-1989
25. Dr. V.Raghava Rao, B.V.Sc., M.S(USA) A/C 21-06-1989 05-07-1989
26. Dr. K. Sri Hari Rao, B.V.Sc., M.Sc(D.T) A/C 05-07-1989 06-02-1990
27. Dr. Y.Poorna Chandra Rao, B.V.Sc 06-02-1990 15-09-1994
28. Sri. Lingam Siva Rama Krishna, B.E.(Mech.) 15-09-1994 01-10-1994
29. Dr. Y.Purna Chandra Rao, B.V.Sc.,P.G., 01-10-1994 27-12-1994
30. Sri. Lingam Siva Rama Krishna, B.E.(Mech.) 27-12-1994 15-08-1996
31 Dr. K.V.Pitchaiah, M.V.Sc (Dairying) 15-08-1996 31-01-1997
32 Dr. K.Sri Hari Rao, B.V.Sc.,M.Sc(D.T) 01-02-1997 31-10-2002
33. Sri. I.Chandra Sekhar, B.E.(Mech.) 31-10-2002 30-11-2002
34. Dr. T.Babu Rao, M.V.Sc.,(D.S) 01-12-2002 13-12-2002

MANAGING DIRECTORS

1.

A.V. Koteswara Rao

14-12-2002

31-07-2003

2.

Dr. T.Babu Rao, M.V.Sc.,(D.S)

01-08-2003

26-08-2003

3.

Dr. V.Venkatasubramanian, A.R.S.,

27-08-2003

07-10-2005

4.

Dr. T.Babu Rao, M.V.Sc.,(D.S)

08-10-2005

30-04-2008

5.

Dr.P.Krishna Rao

01-05-2008

14-05-2008

6.

Dr. T.Babu Rao, M.V.Sc.,(D.S)

14-05-2005

Continue..

SALIENT FEATURES

  • Turn over of business has reached to Rs.662 Crores in the year 2017-18
  • Daily average milk procurement :1.54 LLPD (2017-2018)
  • Highest milk procurement : 2,28,344 kgs
  • Daily milk sales average per day has reached to 2.71 LLPD(2017-2018)
  • Obtained ISO 9001:2015 and ISO 22000 : 2005 and fssai Certificates
  • Earning profits and distributing price differential amount to its members.
  • Paying Rs 63.17 crores(F.Y 2017-2018) to farmers as cost of milk procured from them.
  • Strengthened the rural economy by avoiding middlemen and making available safe milk and milk products to the consumers.
  • Provided self employment to the rural women.
  • Rural societies are providing funds to Roads, Schools, Community,Buildings, Veterinary Hospitals, Libraries etc.,